Privacy Policy

Your privacy matters to us. Here's a plain-language look at how we collect, use, and protect your personal information.

Last updated: 10 October 2026

Policy Summary

  • We only collect what we need to book and manage your trips: names, contact details, travel info, and payment references.
  • We share data only with trusted partners who help us process payments, send messages, and host our systems. We never sell your data.
  • We protect your information in line with Nigeria's Data Protection Act 2023.
  • You can delete your account at any time from the GBE app, or contact us to ask what data we hold about you.
  • This website does not use tracking cookies or advertising analytics.

1. Introduction

GBE Transport ("GBE Transport," "we," "us," or "our") provides intercity bus transportation and ticketing services across Nigeria through this website, our mobile app, and our terminal / walk-in booking counters.

This Privacy Policy explains what personal data we collect, how we use it, who we share it with, and the choices you have whenever you book a trip, create an account, or otherwise interact with our services. By using our services, you agree to the collection and use of information as described here.

2. Information We Collect

We collect only the information reasonably necessary to provide our services:

  • Passenger & booking details: name, phone number, email address, booking and travel information, payment references, and any customer-service communications you have with us.
  • Next-of-kin details: the name, phone number, and relationship of an emergency contact, collected on every booking (online or walk-in) so we can reach someone on your behalf in an emergency. Because this is another person's information, please only share it for someone who has agreed to be listed.
  • Guest checkout details: if you book without creating an account, we collect the name, email, and phone number provided for that booking.
  • Profile photo: an optional photo you may add to your account.
  • Trip ratings & feedback: comments and ratings you submit after a completed trip.
  • Check-in & boarding information: recorded by our terminal staff as part of your travel record.
  • Push notification tokens: if you use our mobile app and enable notifications, we store a device token so we can send you booking-related alerts.

3. How We Use Your Information

We use your information to:

  • Process bookings and payments, and send booking confirmations, payment notifications, departure information, delays, and cancellations to the phone number or email you provide.
  • Provide customer support and respond to your enquiries.
  • Contact your next-of-kin only in a genuine travel emergency.
  • Improve our routes, terminals, and services based on trip ratings and feedback.
  • Send marketing communications, but only where you've consented and always in accordance with applicable data-protection requirements.

4. Who We Share Your Data With

We don't sell your personal data. We share it only with trusted service providers who help us operate our platform, and only to the extent needed for the purpose below:

ProviderWhat they receivePurpose
PaystackName, email, phone, payment amountProcessing payments (card, bank transfer, USSD, POS)
TermiiPhone number, message contentTransactional SMS (confirmations, cancellations, OTPs)
ResendEmail address, message contentTransactional email
ExpoDevice push tokenMobile app push notifications
DigitalOceanApplication data and uploaded images (e.g. profile photo)Hosting our platform, database and file storage

We may also disclose information where required by law, or to protect the rights, safety, or property of GBE Transport, our passengers, or the public.

5. Data Protection & Retention

We process personal data in accordance with the Nigeria Data Protection Act 2023 (NDPA) and other applicable Nigerian data-protection requirements. We apply appropriate technical and organizational safeguards to protect your information.

We keep personal data only for as long as we need it to provide our services or as required by law.

  • Account and profile details (name, email, phone number, profile photo, next of kin): kept while your account is open, and erased immediately when you delete your account.
  • Push notification tokens and in-app notifications: deleted immediately when you delete your account.
  • Booking, payment and refund records: kept so we can meet our accounting and tax obligations and keep accurate business records. When you delete your account, we remove everything on these records that identifies you, including your name, email, phone number, next-of-kin and payment card details. What remains (such as the route, travel date, seats and amount paid) can no longer be linked to you.

Our payment, SMS and email providers (Paystack, Termii and Resend) keep their own records of transactions and messages under their own privacy policies.

6. Your Rights & Choices

Under the NDPA, you have rights over your personal data, including the right to know what we hold about you, to have it corrected, and to have it deleted.

You can update your details and delete your account yourself in the GBE app (see Deleting Your Account). For anything else, such as a copy of the data we hold about you, contact our support team and we'll respond as quickly as we can.

7. Deleting Your Account

In the app: open the GBE app and go to Account → Delete Account, then confirm. Your account is deleted immediately.

What we delete:

  • Your name, email address, phone number and profile photo
  • Your next-of-kin details
  • Your notifications and device push tokens
  • Your name and contact details on past bookings
  • Your name on any trip ratings you left

You'll also be signed out on all devices, and any unused voucher balance is lost.

What we keep: booking, payment and refund records, with everything that identifies you removed, so we can meet our accounting and tax obligations. Star ratings and comments you left remain, but your name is no longer attached to them.

When you can't delete yet: if you have an upcoming trip or a refund that is still being processed. Once the trip has been completed or cancelled and any refund has finished, you can delete your account.

Without the app: see our account deletion page or email support@gbetransport.com from the email address on your account. We'll confirm it's you and delete your account within 30 days.

Guest bookings: if you booked without an account, contact our support team with your booking code and we'll remove your details.

Deletion is permanent and can't be undone. You can sign up again later with the same email address, but it will be a new account with no booking history.

8. Marketing Communications

Any marketing messages we send are based on your consent. If you'd rather not receive them, you can opt out at any time by contacting our support team. This won't affect service messages related to your bookings (confirmations, delays, cancellations, etc.), which we send regardless since they're necessary to deliver your trip.

9. Cookies & Tracking

This website does not currently use tracking cookies, advertising pixels, or third-party analytics tools. If that changes, we'll update this section to explain what's used and why.

10. Changes to This Policy

We may update this Privacy Policy from time to time as our services evolve. We'll post any changes on this page and update the "Last updated" date at the top.

11. Contact Us

Questions about this policy or your personal data? We're happy to help.

Looking for the rules that apply when you book and travel with us? Read our Terms & Conditions →